"The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain. The USRSB achieves this through leadership, innovation, multi-stakeholder engagement, and collaboration."
Vision
The U.S. beef value chain is the trusted global leader in environmentally sound, socially responsible and economically viable beef
Mission
Advance, support and communicate continuous improvement of sustainability across the U.S. beef value-chain.